Where fitness meets digital growth
I help fitness and wellness brands build a high-converting social media presence, through social media marketing, that drives membership growth and creates loyal communities
services
content creation and curation
i craft engaging content tailored to your brand's identiy, from eye-catching graphics to compelling captions that spark conversations.
social media strategy
development
i create customised social media strategies that resonate with your target audience, ensuring your brand stands out in the crowded fitness market
Community management
I manage your online community, engaging with followers, responding to inquiries, and fostering a supportive environment around your brand.
performance analytics
i analyse your social media performance with detailed reports, optimising strategies based on data-driven insights to maximise your roi.
advertising campaigns
i design targeted advertising campaigns that drive traffic and conversions, ensuring your business reaches the right audience
brand development
i focus on building a strong brand identity across social media platforms to enhance recognition and loyalty among your customers
brand concept a
Projects
Gym instagram account:
snapfitness aberstwyth
strategic content creation:
spearheaded the end-to-end social media strategy, including content planning, video editing, and posting, to drive local awareness for a new gym launch.
multimedia production:
leveraged canva and capcut to produce high-quality, engaging content, including motivational reels, workout showcases, and educational form tutorials.
brand identity & curation:
designed and maintained a cohesive, brand-aligned visual aesthetic across the feed, significantly strengthening digital brand recognition.
cross-functional collaboration:
partnered directly with stakeholders to ensure all digital content consistently aligned with overarching marketing and promotional goals.
Instagram layout
brand concept B
1. sTOP THE SCROLL (AWARENESS)
- THE HOOK: USE THE HIGH-CONTRAST DARK AND YELLOW AESTHETIC PAIRED WITH BOLD, MOTIVATIONAL LANGUAGE IN THE FIRST 3 SECONDS.
- tHE VIBE: SHOWCASE HIGH-ENERGY, PREMIUM FOOTAGE OF THE GYM FLOOR AND EQUIPMENT to grab attention and build instant brand recognition.
2. Build trust & authority (Consideration)
- coach tips: share highly 'saveable' educational content like form breakdowns or nutrition advice. This boosts your algorithmic reach and positions the pts as elite experts.
-community insights: feature real members and their tranformations. This provides social proof, showing prospects that people just like them are getting results in the gym.
3. Drive the action (conversion)
-Dm strategy: end high-value videos with a clear action step (want these results? DM us 'fitness' and we'll send you a free trial link) This turns passive scrollers into active leads in your inbox
-sell in stories: keep the main feed focused on aesthetics, community, and value. use stories for the hard sales (pushing open pt slots, membership offers, and direct sign-up links).
1. attract and inspire (awareness)
-the clean hook: use bright, airy, light-neutral visuals. pair calming shots of the studio with gentle, aspirational hooks.
-the lifestyle factor: don't just show the workout; show the vibe. include clips of matching neutral sets, natural lighting, and post-class matcha runs. this makes the 'pilates girl' lifestyle look highly desirable but totally attainable.
2. Nurture and demystify (consideration)
-removing the fear: pilates equipment can look intimidating! create "what to expect in your first class" content. show how the reformer works or what a mat class looks like to prove it is accessible to every body and fitness level.
-instructor guidance: share quick, calming tips on breathwork, posture, or gentle stretching. This establishes the instructors as welcoming, supportive guides rather than intimidating drill sergeants.
3. Welcome and convert (conversion)
- the community dm strategy: keep the cta's low pressure but effective. end an aesthetic video with; 'ready to meet your new healthy self? dm us the word 'glow' and we'll send you a beginner's pass to join our community'
- sell in stories: keep the main grid focused on motivation, aesthetics, and education. use stories for daily community check-ins (reposting client selfies) and direct sales: posting links to book tomorrow's class, waitlist openings, and new client specials
Testimonials
— DR Yousaf K.
GP
"After just one consultation call with Lena, I already feel more confident about my social page. She broke everything down clearly and gave me directions that actually makes sense for my skin clinic. I am really looking forward to working together."
— Michael r. PT
“I had no idea where to start with social media before working with Lena. She helped me figure out a clear content strategy and made everything feel a lot less overwhelming. Now I actually know what to post and feel more confident showing up online."
— Jessica M. Gym Manager
“Lena has been amazing for our social media. She's so easy to work with, always brings fresh ideas and really understands our vibe as a gym. Our content has never looked better!"
Get in touch to start building a social presence that attracts, engages and converts
